Guide
Private label vs white label: what is the difference?
White label is a product that already exists, supplied with your label on it. Private label is a product developed with you and sold under your name. Most brands start white label and move to private label once a product sells.
White label
Existing product, your label
Private label
Developed with you, for your brand
300
Jars per product, capsules and tablets
100 kg
Per powder, own run
01At a glance
The numbers.
| White label | An existing product supplied with your label |
|---|---|
| Private label | A product developed with you and supplied under your brand. Ask us about exclusivity for your product. |
| Capsules and tablets | From 300 jars per product |
| Powders | From 100 kg per powder for an own run, 4 to 6 weeks |
| Drinks in cans | Our ready drink from 480 cans, 2.5 weeks after design approval |
| Payment | Upfront by bank transfer |
Updated
02White label
An existing product with your name on it.
White label is the fastest start. The product, the recipe and the pack already exist; your label goes on it. You choose from what is available, and you can be selling in the time it takes to approve a label and receive the stock.
Other brands can sell the same product under their own names. What makes it yours is the brand, the label and where you sell it.
03Private label
A product developed with you, sold under your name.
Private label means the product is developed with you: the flavour, the format, the pack and the label text. It is made by specialist producers and supplied under your brand.
It takes longer than white label, because the product is built for you, and it is the step most brands take once they know what their buyers want.
04Which to choose
Start with what your buyers already ask for.
If you have an audience and want to test demand, start white label with one or two products. If you already know what sells and want a product made to your own brief, go private label. You can do both: start with an existing product and move to your own when it sells.
- White label: fastest start, existing products, your label
- Private label: your own product, developed with you, under your brand
- Both: the same steps, a mock-up on the real pack, samples, then your order
05How it works
The same five steps either way.
- STEP 01
Send your logo and website
Tell us the format and roughly how much you want. Your logo and your website are the brief.
- STEP 02
See it on the real pack
We send a mock-up of your label on the real pack, so you see the product before anything is made.
- STEP 03
Samples, then your order
You check samples first. When you are happy with them, you place your order.
- STEP 04
Pay upfront
Our ready drink and stock formats are paid upfront by bank transfer.
- STEP 05
We label, pack and ship
We label, pack and ship your products under your brand.
06What we need from you
Send us this.
- Your logo, as a vector file if you have one.
- Your website or social page, so the label matches your brand.
- The format and flavour you have in mind.
- The quantity you want to start with.
- Where you plan to sell.
07Questions
The short answers.
What is the difference between private label and white label?
White label is an existing product supplied with your label. Private label is a product developed with you and sold under your brand.
Is white label cheaper to start?
It is usually the smaller start, because the product already exists. Minimums depend on the format: capsules and tablets from 300 jars, powders from 100 kg per powder.
Can I move from white label to private label?
Yes. Start with an existing product under your label and develop your own when it sells.
Who makes the products?
We develop the product with you and it is made by specialist producers under your brand.
Related
Also under your brand.
Contact
Tell us what you want to make.
Send your logo, your website and the format. We reply with the next step.