Guide
Private label supplements in Sweden
Sweden has no product notification for food supplements. You register the business with your municipality and use a Swedish label. Here is what the brand owner files, where, and when.
None
Product notification
2 weeks
After registering with your municipality
Swedish
Label language
300
Jars per product, capsules and tablets
01At a glance
The numbers.
| Product notification | None |
|---|---|
| Business registration | With your municipality, trading from two weeks after |
| Label language | Swedish |
| Responsible for the label | The business the product is sold under |
| Capsules and tablets | From 300 jars per product |
| Powders | From 100 kg per powder, 4 to 6 weeks |
| Payment | Upfront by bank transfer |
Updated
02Filing
What you file and where
The business registers with the food control authority of the municipality where it operates. Online selling is stated on the form.
Municipalities charge a registration fee set by their own tariff, and a fee for inspections.
There is no product notification. You do not send each supplement to the Swedish Food Agency (Livsmedelsverket) before launch.
If your business is based in another country, it usually registers there, and your importer or distributor in Sweden registers with its municipality.
03Label
Your label
The label is in Swedish. Another language is only accepted if it differs very little from Swedish. The business whose name is on the pack is responsible for what it says. A brand based outside the EU needs an EU importer.
Powders sold as ordinary food, such as a protein powder, follow the general food label rules. Products sold as food supplements also need the items below.
- The word "kosttillskott"
- The names of the nutrients or substances in the product
- The recommended daily dose
- A warning not to exceed the recommended daily dose
- A statement that food supplements should not replace a varied diet
- A statement to keep the product out of reach of young children
- The amount of each nutrient per daily dose, and % of the reference value for vitamins and minerals
04Our part
What we do
Your products are made by specialist producers. We draft the Swedish label to the rules of your market and send you a mock-up.
You check it and file your registration with the municipality. Nothing goes to print until you approve the label.
05Timing
Timing
You may start trading two weeks after your registration reaches the municipality, or sooner if you receive the registration decision first.
Starting without registering can lead to a sanction fee, so file early in your launch plan.
06How it works
Five steps to your own product.
- STEP 01
Send your logo and website
Tell us the format and roughly how much you want. Your logo and your website are the brief.
- STEP 02
See it on the real pack
We send a mock-up of your label on the real pack, so you see the product before anything is made.
- STEP 03
Samples, then your order
You check samples first. When you are happy with them, you place your order.
- STEP 04
Pay upfront
Our ready drink and stock formats are paid upfront by bank transfer.
- STEP 05
We label, pack and ship
We label, pack and ship your products under your brand.
07What we need from you
Send us this.
- Your logo, as a vector file if you have one.
- Your website or social page, so the label matches your brand.
- The format and flavour you have in mind.
- The quantity you want to start with.
- The countries where you will sell.
08Questions
The short answers.
Do I notify each supplement in Sweden?
No. Sweden has no notification system for food supplements today. The business registers with the municipality.
How long before trading do I register?
At least two weeks. You may start two weeks after the registration reaches the municipality, or earlier if you have the decision.
Can I use a Norwegian or Danish label?
Not as a rule. The label must be in Swedish, and a similar language is only accepted case by case.
Who is responsible for the label?
The business whose name the product is sold under. If that business is outside the EU, the importer is responsible.
Is there a fee?
Yes, each municipality sets its own registration and inspection fees.
Contact
Tell us what you want to make.
Send your logo, your website and the format. We reply with the next step.